As Bestager Models, we refer to authentic personalities from around 40 years of age who use their life experience and natural charisma in front of the camera. This age group includes Best Agers (40-60 years), Silver Models (60-80 years) and Golden Agers (80+ years). Family Models are people of all ages who are booked for family representations – from grandparents to parents to adult children. Multi-generational constellations that radiate genuine family warmth are particularly in demand. The models don’t have to be related – what’s important is the authentic chemistry in front of the camera.

Our agency in Mallorca and Switzerland represents both professional models with experience and newcomers who want to take their first steps in the modeling world

Professionals from the advertising and media industry prefer models of all age groups who already have camera experience. This also applies to the group of Bestagers, who are now in high demand. Due to demographic change, the target audience for advertising campaigns is also getting older. Families are also often photographed in commercial advertising. These don’t have to be real families. Three generations are often shown. Naturalness and credibility score points.

In the modeling industry, the “Bestager” category usually begins at 40, although the transition is fluid. The term “Best Ager” comes from marketing and refers to the affluent, active target group of 40 to 70-year-olds.

At THE Bestagemodels International we have the following age groups:

• Young Seniors: 40-50 years
• Best Agers: 50-65 years
• Silver Models: 65-80 years
• Golden Agers: 80+ years

However, more important than chronological age are charisma, vitality and the willingness to stand in front of the camera. Many of our most successful models only started their modeling careers at 50, 60 or even 70. In times of demographic change, advertising clients are specifically looking for authentic faces that represent their mature target group.

As has been observed for many years, the demographic age curve is rising drastically not only in Europe. This means that the advertising target group is getting older and older. The high-income clientele in particular is often part of the so-called baby boomer generation and wants to be able to identify with the models. Without a certain credibility, the campaign can otherwise completely miss the desired target group. Although creative directors in advertising agencies are typically much younger than in other industries, this fact has now become common knowledge. Models from middle age onwards are increasingly in demand. Of course, you can also pick up “grandpa” from the street. However, this often makes extremely cost-intensive productions unpredictable in terms of timing. Models of all age groups with experience are preferred by professionals.

Due to demographic developments in industrialized countries and the associated aging of society, there is great market potential for models who are “getting on in years”, so to speak. Where it used to end at 35, things are now often just getting started. This is especially true for men. The affluent baby boomer target group wants age-appropriate communication and increasingly identifies with models who are not too far away in terms of age. This trend has been observed for several years in the classic market segments of luxury, health and finance. What is completely new, however, is that the fashion sector is also becoming increasingly interesting for bestage models. We’re not just talking about 50+ models but up to 80+. There is an increasing need in society to be promised a certain youthfulness that never ends.

Typical campaigns for Bestagers or Family Models are in the areas of health, insurance, banking, luxury goods and travel.

Potential models apply directly via the website, contact us through social media, or are sometimes scouted directly. Since we have well over 90% direct bookings – i.e. without live castings – a good book/portfolio is immensely important. We are happy to advise on the selection of photos or, for newcomers and career changers, put you in touch with specialized test photographers in Germany, Switzerland or Mallorca. Feel free to write to our booker Rafa for more information.